top of page

CREATIVE DIRECTION & BRAND FILMS

Ideas 
in motion.

Partnering with brands on the whole picture: the strategy behind the story, the creative direction, and the films and content that carry it across today's platforms.

Ralph Lauren logo
Kohler logo
New York Public Library logo

BRANDS I'VE WORKED WITH

PWX Solutions logo

WHAT I MAKE

Content
you can feel.

Brand Films

Cinematic, story driven

films that speak to who and what your brand is.

Social Content

Short form video & photo content built for today's platforms.

Creative Strategy

Content strategy, campaign planning and posting systems that give the work a reason to exist and a place to land.

Photography

High-quality imagery

for campaigns, web &

social.

CASE STUDIES

How the work
Works.

Nocturnal Fear

From audience to business. Content strategy, design and a first paid sponsorship for a 25,000-follower horror community.​

Pelo by Edgardo

Five years, two chapters. A salon's story, from a mid-COVID showcase to a full relaunch.​

CASE STUDY · 2026

Nocturnal

Fear

The Campaign: CHAT, an anti-AI horror film

Nocturnal Fear is a horror news and culture page on Instagram with an organic following of 25,000 horror fans.

​

As content strategist and director of partnerships, I work alongside Aaron, the page's founder, to turn that audience into a business.

When the filmmaker behind CHAT, an anti-AI horror film, reached out ahead of its Prime Video release, I spearheaded the campaign and executed it with Aaron: a four-post rollout in three phases to build anticipation, drive people to watch, and keep the conversation going after.

​

Nocturnal Fear doesn't use generative AI (and neither do we), so a horror movie about AI, promoted by a page that won't use it, felt like the page's voice rather than an ad.

CASE STUDY · 2025-26

Pelo by
Edgardo

2021

Pelo first came to me in the middle of COVID, when people adorned masks & hair became a key defining feature. I made a film that captured the feeling of the space: the atmosphere, the light, and what it's like to be there.

Luxury Boutique Salon

Ridgefield, CT

Brand Film

2026

A new chapter. Pelo expanded the salon, added a boutique, and came back for a look that matched. Ahead of the grand opening, I built a shooting strategy for the relaunch: a brand film for the new salon and boutique, showcasing its home in the heart of Ridgefield, CT.

CASE STUDY · 2025

PWX
Solutions

Client to In-House

New York, NY

LinkedIn & Culture Films

Happy Hours

PWX Solutions first brought Nautilus Media in as a client to produce video for leadership, starting with the CEO's company update. The work landed, and they offered me a full-time role as Content Producer & Marketing Coordinator to help shift how the brand was seen and the story it told.

Holiday Party

I developed a new visual language for PWX's LinkedIn and produced fresh videos showing the team and the culture behind the company, from happy hours across the New York and Florida offices to the 2025 holiday party.

SELECTED WORK

PWX Solutions - Happy Hours Across the Coast
01:06
Pelo by edgardo - Boutique Hair Salon & Luxury experience in Ridgefield CT
01:55
Ridgefield Pride 2024 - Teaser
01:15
PWX Solutions - LinkedIn Holiday Wishes
01:01
Par 4 the Cure 2023
12:19
Combat Headquarters MMA - Social Reel
00:50
Karina Stylist Showcase - Pelo by Edgardo
01:16
Henry's Stylist Showcase - Pelo by Edgardo
00:58
Aquacosm - Nobody's Home (Official Music Video)
05:38
Aerial drone photo of vineyards and a hilltop house

READY TO CREATE?

Let's make
something.

Tell me about your project: what you're working on, where it's happening, and how I can help.

  • Instagram
  • Youtube
  • LinkedIn

©2026 by Mason Boilla.

bottom of page